The North Face Campaign
The brief stated that The North Face was looking for an overarching creative concept that ‘inspires the next generation of female explorers in the outdoors through powerful brand storytelling, equip them with innovative product built for their needs outdoors and enable them through powerful brand platforms that support their journey with exploration. Additionally, we need a special focus on diversity and inclusivity in the outdoors.’
This campaign aims to inspire female explorers and athletes to break through negative stereotypes with a sense of pride; encouraging women to be who they are unapologetically.
This project brief was generated for The One Club’s Young One’s competition for students. I completed this campaign as an exercise. The full brief can be found here.
