Goya® Adobo Campaign

Gives life to your food.

Goya Foods, Inc.,is a hispanic-owned producer of a brand of foods sold in the United States and many Hispanic countries. Their product, Goya® Adobo is a latin seasoning for meats, poultry, seafood and vegetables. 

The identified the challenge for Goya® Adobo is, as a primarily hispanic food that is sold in the international section of grocery stores, many non-hispanic people do not purchase it - they prefer to stick to what they know. 

This project aimed to create an engaging advertising campaign for Goya® Adobo that encourages busy parents of all families to use it as a quick fix to give life to a home cooked meal. Our team wanted to prove that Goya® Adobo is a product that can be used to make any dish delicious. 

This project was completed in 2 weeks as an exercise at Marist College with a team of 4 people, and was well received by Professor and class. This campaign was updated January 2020. The paper and cardboard foods were crafted and photographed by me.